How To Let Clients Choose Photos: A Comprehensive Guide


As a photographer, one of the most challenging parts of your job is often letting clients choose the photos they want to keep. With so many different options and preferences to consider, it can be difficult to know where to start. In this guide, we’ll walk you through everything you need to know to make the process as smooth and stress-free as possible.

Step 1: Set Expectations

Before you even start taking photos, it’s important to set expectations with your clients. Let them know how many photos they can expect to receive, and be clear about the timeline for when they’ll receive them. This will help manage their expectations and prevent any misunderstandings down the road.

Step 2: Choose a Selection Process

There are a few different ways you can let clients choose their photos. Some photographers prefer to have clients come into their studio and review the photos in person, while others may prefer to send a digital gallery for clients to review at their own pace. Choose a process that works best for you and your clients.

Step 3: Cull Your Photos

Before you send any photos to your clients, it’s important to cull them down to a manageable number. This will make the selection process easier for both you and your clients. Be sure to only include your best work, and remove any duplicates or photos that didn’t turn out as well as you had hoped.

Step 4: Create a Gallery or Presentation

Once you’ve narrowed down your selection, it’s time to create a gallery or presentation for your clients to review. This can be done in a variety of ways, depending on your preference. Some photographers create a digital gallery using software like Lightroom, while others may prefer to create a physical album or slideshow.

Step 5: Provide Guidance

When presenting your photos to your clients, it’s important to provide guidance and context. Point out any standout photos, and explain why they’re special. This will help your clients better understand your thought process and appreciate your work even more.

Step 6: Let Your Clients Choose

Once you’ve provided guidance and context, it’s time to let your clients choose their photos. Depending on your process, this may involve marking photos as favorites or selecting them directly from a gallery. Be sure to give your clients enough time to review the photos and make their selections.

Step 7: Follow Up

After your clients have made their selections, be sure to follow up with them to confirm their choices and provide any additional information they may need. This is also a good time to discuss any retouching or editing that may need to be done.

Tips for Making the Process Easier

Here are a few additional tips to help make the process of letting clients choose photos even easier:

Tip 1: Be Organized

Make sure you have a system in place for organizing your photos and keeping track of which ones have been selected by clients. This will prevent any confusion or mistakes down the road.

Tip 2: Communicate Clearly

Clear communication is key when working with clients. Be sure to explain your process and expectations clearly, and be available to answer any questions they may have.

Tip 3: Be Patient

Choosing photos can be a time-consuming process, so be patient with your clients and give them enough time to make their selections. Remember, this is a collaborative process, and you want to make sure your clients are happy with the final results.


Letting clients choose their photos can be a challenging process, but with the right tools and techniques, it can also be a rewarding one. By setting expectations, choosing a selection process, culling your photos, creating a gallery or presentation, providing guidance, letting your clients choose, and following up, you can make the process as smooth and stress-free as possible.