How To Promote Your Etsy Shop On Instagram In 2023


If you run an Etsy shop, you know how important it is to attract potential customers. One great way to do this is by promoting your shop on Instagram. With over 1 billion monthly active users, Instagram is a powerful tool for reaching new audiences and growing your business. In this article, we’ll share some tips on how to promote your Etsy shop on Instagram in 2023.

1. Set Up a Business Account on Instagram

If you haven’t already, set up a business account on Instagram. This will give you access to features like Instagram Insights, which provides data on your followers and engagement. You’ll also be able to run ads and create shoppable posts, which can help you drive sales.

2. Optimize Your Instagram Profile

Make sure your Instagram profile is optimized for your Etsy shop. Use a clear profile picture and write a bio that explains what your shop sells. Include a link to your Etsy shop in your bio, and consider using a branded hashtag to make it easy for customers to find your posts.

3. Post High-Quality Photos and Videos

Instagram is a visual platform, so it’s important to post high-quality photos and videos of your products. Use natural lighting and a simple background to showcase your products. Consider using Instagram’s editing tools to enhance your photos and videos.

4. Use Hashtags

Hashtags are a great way to reach new audiences on Instagram. Use relevant hashtags that relate to your products and your target audience. Consider creating a branded hashtag for your shop, and encourage your followers to use it when they post about your products.

5. Engage with Your Followers

Engagement is key on Instagram. Respond to comments and messages from your followers, and like and comment on their posts as well. This will help you build relationships with your followers and create a community around your brand.

6. Collaborate with Influencers

Collaborating with influencers can help you reach new audiences on Instagram. Look for influencers who have a similar target audience to your own, and reach out to them to see if they’d be interested in promoting your products.

7. Run Instagram Ads

Instagram ads can be a powerful way to reach new customers. You can create ads that target specific audiences based on demographics, interests, and behaviors. Consider running ads during peak shopping seasons to drive sales.

8. Use Instagram Stories

Instagram Stories are a great way to showcase your products and connect with your followers. Use features like stickers, polls, and quizzes to engage your audience. Consider using Instagram’s swipe-up feature to link to your Etsy shop.

9. Create Shoppable Posts

Shoppable posts allow customers to shop directly from your Instagram posts. To create shoppable posts, you’ll need to connect your Etsy shop to your Instagram account. Once you’ve done this, you can tag your products in your posts and allow customers to purchase them without leaving Instagram.

10. Host Instagram Giveaways

Giveaways are a great way to generate buzz around your Etsy shop. Consider hosting an Instagram giveaway, where you ask your followers to tag their friends and follow your account for a chance to win one of your products.


Promoting your Etsy shop on Instagram can help you reach new audiences and grow your business. Use these tips to optimize your Instagram profile, post high-quality photos and videos, engage with your followers, collaborate with influencers, and run ads and giveaways. With the right strategy, you can use Instagram to drive sales and grow your Etsy shop in 2023.