Is Tarte Mascara Good? A Comprehensive Review


When it comes to makeup, mascara is a staple in every woman’s beauty arsenal. It’s the perfect finishing touch to any look, adding volume and length to your lashes. Tarte, a well-known cosmetics brand, has been creating mascara products for years, but is it really worth the hype? Let’s dive into our review of Tarte mascara to find out!

What Makes Tarte Mascara Stand Out?

Tarte has a reputation for creating high-quality, vegan, and cruelty-free products, and their mascara is no exception. Their formulas are infused with natural ingredients such as Amazonian clay, which helps to nourish and strengthen your lashes while also providing a bold and dramatic look.

Types of Tarte Mascara

Tarte offers a variety of mascara options to suit different preferences and needs. Here are some of their most popular types:

Tarte Lights, Camera, Lashes 4-in-1 Mascara

This mascara is a cult favorite and for good reason. It promises to lengthen, curl, volumize, and condition your lashes all in one tube. The formula is infused with olive esters to condition your lashes and make them stronger.

Tarte Maneater Voluptuous Mascara

If you’re looking for a mascara that will give you a dramatic look, the Maneater Voluptuous Mascara is the one for you. It promises to add volume, length, and curl for a bold and dramatic effect. The formula is also infused with nourishing ingredients like jojoba and carnauba wax to condition your lashes.

Tarte Big Ego Mascara

If you’re after a mascara that will give you full and fluffy lashes, the Big Ego Mascara is perfect. It promises to add volume and length while also separating your lashes. The formula is also infused with plant-based fibers to give your lashes an extra boost.

Pros and Cons of Tarte Mascara


  • Tarte mascara is cruelty-free and vegan, so you can feel good about using it
  • Their formulas are infused with natural ingredients to nourish and condition your lashes
  • Tarte mascara comes in a variety of types to suit different needs and preferences
  • Their mascaras promise to add volume, length, and curl to your lashes


  • Tarte mascara can be quite pricey compared to other drugstore brands
  • Some users may find that the formula smudges or flakes throughout the day
  • The mascara may not work as well for those with very short or sparse lashes

How to Apply Tarte Mascara

Here are some tips for applying Tarte mascara to get the best results:

  • Start by curling your lashes with an eyelash curler to help them hold their shape
  • Wipe off any excess product from the wand before applying to prevent clumping
  • Apply the mascara in a zigzag motion, starting at the base of your lashes and working your way up to the tips
  • Use short strokes to separate your lashes and prevent them from clumping together
  • Apply a second coat if desired, but be careful not to overload your lashes with product


Overall, Tarte mascara is a great choice for those looking for a high-quality, cruelty-free, and vegan mascara that will add volume, length, and curl to their lashes. While it may be a bit pricey, the results are worth it for many users. However, it’s important to keep in mind that not all mascaras work for everyone, so it may take some experimentation to find the right one for you.