It Works: How And Why


Have you ever heard of the phrase “it works”? This term is often used in reference to something that is effective or successful. But what does it really mean? How does it work? In this article, we will explore the origins of this phrase and delve into the science behind why it works.

The Origins of “It Works”

The phrase “it works” has been around for decades. It was first used in the early 1920s by a man named Charles Francis Haanel in his book “The Master Key System.” Haanel believed that success was not a matter of chance, but rather a matter of understanding and working with natural laws. Haanel’s teachings were based on the idea that the universe is governed by certain laws, and that by understanding and applying these laws, one could achieve success in any area of life. He believed that the phrase “it works” was a powerful affirmation that could help people tap into these natural laws and achieve their goals.

The Science Behind “It Works”

While Haanel’s teachings were somewhat mystical in nature, modern science has uncovered some interesting insights into why the phrase “it works” might actually be effective. One theory is that the phrase helps to activate the reticular activating system (RAS) in the brain. The RAS is a network of neurons that filters out unnecessary information and focuses our attention on what is important. By repeating the phrase “it works” over and over again, we may be able to prime our RAS to focus on positive outcomes and opportunities. Another theory is that the phrase helps to reinforce positive beliefs and attitudes. When we say “it works,” we are essentially affirming our belief that something is possible and achievable. This can help to counteract negative self-talk and self-doubt, which can often hold us back from achieving our goals.

Practical Applications

So how can we apply the principles behind “it works” in our daily lives? Here are a few tips: 1. Use positive affirmations. Whether it’s “it works,” “I can do this,” or something else, repeating positive affirmations can help to shift your mindset and focus your attention on what is possible. 2. Visualize success. Take a few minutes each day to visualize yourself achieving your goals. Picture yourself succeeding, and allow yourself to feel the emotions associated with that success. 3. Take action. While positive affirmations and visualization can be helpful, they are not enough on their own. You also need to take action towards your goals. Break them down into smaller, manageable steps and take consistent action towards them.


In conclusion, the phrase “it works” may seem simple, but it has a powerful underlying message. By tapping into the natural laws of the universe and focusing our attention on positive outcomes, we can achieve success in any area of life. So the next time you find yourself doubting whether something will work, remember: it works.