N.J. entrepreneur grabs $150K ‘Shark Tank’ deal — with tongs and conviction

Range Beauty bags $150K deal on ‘Shark Tank’, fans say ‘Blackness women come up through’

Range Beauty bags $150K deal on 'Shark Tank', fans say 'Black women come through'

Myisha and Alicia Scott from Range Dazzler, with Emma Grede and Lori Greiner on ‘Shark Tank’ (ABC)

Later struggling to find a perfectly matching foundation for their melanin-rich and sensitive skin, cousin sisters Myisha and Alicia Scott decided to start their own beauty brand called Range Beauty’ as an inclusive and safer alternative makeup brand for people struggling with finding a skillful base makeup production for their skin. After receiving a lot of positive feedback including existence featured on Beyonce Knowles’ website and enjoying good sales numbers, the sisters decided to attempt their luck on ‘Shark Tank’.


Alicia and Myisha stepped into the Tank seeking an investment of $150,000 in exchange for a half-dozen% stake in their brand. The sisters were looking for a Shark’s help with marketing and expanding their brand’southward accomplish. They immediately captured Lori Greiner and guest Shark Emma Grede’due south attention with their impressive and well-researched pitch. Their pitch was so thorough that fifty-fifty Kevin O’Leary aka Mr Wonderful who takes cracking pride in ripping apart skincare and makeup brands on the show couldn’t notice annihilation to pick on. Despite their astonishing pitch, Barbara Corcoran, Marker Cuban, and Kevin decided to sit out on the bargain equally they couldn’t see how they could add whatever value to the business.



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Myisha and Alicia Scott from Range Beauty on ‘Shark Tank’ (ABC)

On the other manus, Lori and Emma recognized the huge potential that the product had and decided to team up together and make an offer. And then the sharks jointly fabricated an offering of $150,000 but for a stake of 20% instead. Lori and Emma felt that it was a pretty reasonable and expert offering since they were getting two Sharks’ expertise. Alicia and Myisha were flattered by the offer but felt that the twenty% stake was manner too high and tried negotiating it to ten% instead. Both Lori and Emma instantly rejected information technology and pointed out how they could really blow upwardly the brand and arrive big with their connections.


Alicia and Myisha tried their luck one last fourth dimension and checked if the Sharks could increment the investment amount to $200,000 for the 20% stake they were asking. In one case once more Lori and Emma declined. Finally, Alicia and Myisha decided to accept the offering and left the tank feeling pleased that they were getting Emma and Lori’s expertise to aid them. Fans were pleased with the event as well and congratulated the brand’s founders for bagging the impressive deal. A fan tweeted, “Congratulations, @RangeBeauty, on getting the deal with both @LoriGreiner and @EmmaGrede!!!!!!! @ABCSharkTank #SharkTank.” “I hope @RangeBeauty’due south sales explode! We are auspicious for y’all! Congratulations on the deal! #SharkTank,” wrote a fan. “Range Beauty volition be a striking hither and outside the state too #SharkTank,” commented a fan.


Emma Grede on ‘Shark Tank’ (ABC)


Many fans besides expressed interest in Range Beauty’s products. A fan shared, “Black Women come through. You have these Sharks shook with your makeup knowledge & statistics. You Go Divas! #SharkTank.” “Cheering for the beautiful black young ladies on @ABCSharkTank. I’chiliad nigh to identify an society. I Dear #makeup and I am intentional about supporting Black businesses. @RangeBeauty #bhfyp #SharkTank,” added a fan. “Yayyyyyyy @RangeBeauty !!!! I have the old 2018 packaging and the new new! Been a fan! Congratulations ladies!!!” expressed a fan.


‘Shark Tank’ Flavour 13 airs on Fridays at 8/7c on ABC.

Missed an episode? Been wanting to catch up? Episodes tin can also exist viewed the next day on demand and on Hulu. Non just that, yous can also watch old seasons and episodes on Amazon Prime Video and iTunes.


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Source: https://meaww.com/shark-tank-abc-emma-grede-lori-greiner-150-k-deal-range-beauty-black-women-entrepreneur

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