Niki Lauda Net Worth: A Look At The Life And Fortune Of The Racing Legend


Niki Lauda was a legendary Formula One driver and businessman, known for his incredible skill on the track and his fierce determination to succeed. Over the course of his career, Lauda amassed a fortune of millions of dollars, making him one of the wealthiest drivers in the history of the sport. In this article, we’ll take a closer look at Niki Lauda’s net worth, his life and career, and the lessons we can learn from his success.

Early Life and Career

Niki Lauda was born on February 22, 1949, in Vienna, Austria. He grew up in a wealthy family and showed an early talent for racing, beginning his career in go-karts at the age of 14. By the age of 21, Lauda had made his way into Formula One, racing for the March team.

Over the next few years, Lauda established himself as one of the top drivers in the sport, winning his first Grand Prix at the Spanish Grand Prix in 1974. However, it was the following year that would prove to be the most challenging of his career.

The 1976 Racing Season and Near-Fatal Accident

In 1976, Niki Lauda was involved in a horrific crash at the German Grand Prix that nearly cost him his life. His car burst into flames and he suffered severe burns to his face and lungs. Despite this, Lauda returned to racing just six weeks later, determined to defend his championship title.

Ultimately, Lauda lost the championship to his rival, James Hunt, but his courage and determination in the face of adversity made him a hero to fans around the world. Over the next few years, Lauda continued to race at a high level, winning two more championships in 1977 and 1984.

Post-Racing Career and Business Ventures

After retiring from racing in 1985, Niki Lauda turned his attention to business ventures. He founded Lauda Air, an airline that would go on to become one of the largest in Austria. He also served as a consultant for the Ferrari racing team, helping them to win the Constructors’ Championship in 1999.

In addition to his business ventures, Lauda also worked as a commentator for Formula One races, providing expert analysis and insight into the sport he loved. He remained an active presence in the racing world until his death in 2019.

Niki Lauda’s Net Worth

At the time of his death, Niki Lauda’s net worth was estimated to be around $100 million. This fortune was built over the course of his career as a successful racing driver and businessman, and includes earnings from prize money, endorsements, and his various business ventures.

Despite his wealth, Lauda was known for his frugal lifestyle and his dedication to his work. He was a disciplined and focused individual who believed in the power of hard work and determination to achieve success.

Lessons from Niki Lauda’s Success

There are many lessons we can learn from Niki Lauda’s life and success. Perhaps the most important is the importance of perseverance and determination in the face of adversity. Lauda’s near-fatal accident in 1976 could have easily ended his career, but he refused to give up and went on to become one of the greatest drivers in the history of the sport.

Another lesson we can learn from Lauda is the importance of discipline and hard work. Despite his wealth and success, he remained humble and focused on his goals, always striving to improve and achieve more.


Niki Lauda was a true legend in the world of racing, known for his incredible skill on the track and his fierce determination to succeed. His net worth of $100 million is a testament to his success as both a racing driver and a businessman, and his life and career serve as an inspiration to us all. Whether we’re pursuing our dreams on the racetrack or in our everyday lives, we can all learn from Niki Lauda’s example of perseverance, determination, and hard work.