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The Rise of Influencers
Over the past few years, influencers have taken over the internet. These individuals have a large following on social media platforms, and they use their influence to promote products, services, and lifestyles. Influencers are known for their stunning photos and videos, which are often edited with presets.
What are Presets?
Presets are filters that can be applied to photos and videos. They adjust the color, contrast, brightness, and other elements to create a specific look. Presets can help influencers achieve a cohesive aesthetic for their social media profiles and create a recognizable brand.
Popular Presets Among Influencers
There are many presets available, and influencers use a variety of them. Some of the most popular presets among influencers include:
1. VSCO
VSCO is a popular photo editing app that offers a wide range of presets. Many influencers use VSCO presets to create a clean and minimalist look for their photos.
2. Lightroom
Lightroom is a professional photo editing software that offers a variety of presets. Many influencers use Lightroom presets to create a specific look for their photos, such as a warm and cozy vibe.
3. A Color Story
A Color Story is a photo editing app that offers presets designed by influencers. Many popular influencers have created their own presets for A Color Story, making it a popular choice among the influencer community.
Creating Your Own Presets
While many influencers use presets created by others, some influencers create their own presets. By creating your own presets, you can achieve a unique look that sets you apart from other influencers. To create your own presets, you can start by adjusting the settings in your favorite photo editing software until you achieve your desired look. You can then save those settings as a preset and apply them to future photos.
Conclusion
Influencers use presets to create a cohesive aesthetic for their social media profiles and create a recognizable brand. Popular presets among influencers include VSCO, Lightroom, and A Color Story. While many influencers use presets created by others, some influencers create their own presets to achieve a unique look.
